Restaurant entrepreneur-turned
Product Designer
Product Designer
Most days I'm:
Bridging user needs and business goals
Turning problems into opportunities
Channeling creativity into dance
Restaurant entrepreneur-turned
Product Designer
Featured Projects
Featured Projects
Testimonies
Peter Vu
Head of Product Design
Managed Paolo directly at Tail Light
"Paolo has sharp design skills, a strong work ethic, and the collaborative energy that makes a whole team better."
"He's a thoughtful problem solver who keeps the user at the center of every decision, and he backs that up by delivering polished, production-ready work consistently. I’d work with him again in a heartbeat and recommend him to anyone looking for a designer who can do great work and elevate a team at the same time.
Kristianne Jaca
UX/UI Designer
Paolo managed Kristianne directly at LERMA/ Agency
"Paolo is a true professional, team player, and great leader."
"Paolo is a stand out UX Designer that I had the pleasure of working with on a redesign project for the Salvation Army. He always demonstrated outstanding leadership qualities and effectively delegated tasks, always ensuring we met our goals during meetings while keeping things centered around the user… I highly recommend him for any team, and I doubt he will disappoint any expectations."
Francisco Cardenas
Director of Brand and Digital Marketing
Managed Paolo directly at LERMA/ Agency
"Paolo came in hot! His presence was requested by many agency departments."
"Paolo came to us as a UX/UI lead at a time when LERMA/ was evolving from working with external trusted partners to supporting an in-house ongoing practice. His expertise and energy came in at the right moment and time helping us build numerous digital experiences while establishing workflow best practices. This mindset went beyond the digital department to other areas of the agency including planning, creative, and production."
Hasan Mustafa
Full Stack Software Engineer
Worked with Paolo on different teams at Tail Light
"Any team looking to level up how design fits into their engineering workflow would benefit from Paolo"
"He focused on the hard problems: building design systems, organizing Figma in a scalable way, and pushing toward tighter integration between design and emerging AI workflows. Beyond that, he was easy to collaborate with in a productive way; clear, organized, and quick to adapt."
Peter Vu
Head of Product Design
Managed Paolo directly at Tail Light
"Paolo has sharp design skills, a strong work ethic, and the collaborative energy that makes a whole team better."
"He's a thoughtful problem solver who keeps the user at the center of every decision, and he backs that up by delivering polished, production-ready work consistently. I’d work with him again in a heartbeat and recommend him to anyone looking for a designer who can do great work and elevate a team at the same time.
Francisco Cardenas
Director of Brand and Digital Marketing
Managed Paolo directly at LERMA/ Agency
"Paolo came in hot! His presence was requested by many agency departments."
"Paolo came to us as a UX/UI lead at a time when LERMA/ was evolving from working with external trusted partners to supporting an in-house ongoing practice. His expertise and energy came in at the right moment and time helping us build numerous digital experiences while establishing workflow best practices. This mindset went beyond the digital department to other areas of the agency including planning, creative, and production."
Kristianne Jaca
UX/UI Designer
Paolo managed Kristianne directly at LERMA/ Agency
"Paolo is a true professional, team player, and great leader."
"Paolo is a stand out UX Designer that I had the pleasure of working with on a redesign project for the Salvation Army. He always demonstrated outstanding leadership qualities and effectively delegated tasks, always ensuring we met our goals during meetings while keeping things centered around the user… I highly recommend him for any team, and I doubt he will disappoint any expectations."
Hasan Mustafa
Full Stack Software Engineer
Worked with Paolo on different teams at Tail Light
"Any team looking to level up how design fits into their engineering workflow would benefit from Paolo"
"He focused on the hard problems: building design systems, organizing Figma in a scalable way, and pushing toward tighter integration between design and emerging AI workflows. Beyond that, he was easy to collaborate with in a productive way; clear, organized, and quick to adapt."
Designer. Dancer. Storyteller.
From Dallas, Texas, I’m an entrepreneur turned-product designer. When I ran my business, I discovered the joy of designing my employee and customer experiences by listening and problem-solving.
Previously, I've designed for SaaS companies, TV shows, and retailers. I'm especially interested in restaurant, educational, and health & wellness products.
When I'm not designing or working on my next project, you can find me:
Competing at dance competitions (like in the movies!)
Practicing hand balance (one arm handstand next)
Traveling around the world (next stop, Japan)
If you're as passionate about fresh ideas and topics as I am, let's have a chat!
