Scaling vehicle sharing for fleet management

Scaling vehicle sharing in a vehicle tracking app

Role

Product designer

Key contributions

User experience
Visual design

HIghlights
  • Over 500 vehicles shared on launch day

  • Reduced multi-vehicle sharing to a single flow

About the Product

Bouncie provides vehicle tracking and diagnostics all from your phone

Bouncie is a simple, plug-in device that connects to your car through an app. Once installed in the vehicle’s OBD port, Bouncie delivers location tracking, driving insights, and vehicle health updates straight to your phone. All of the vehicle information that Bouncie provides can be shared with other users.

CONTEXT

The company was expanding its focus from consumer use to business fleet use

Bouncie had already led the consumer market. To grow, they were expanding their reach to businesses managing fleets of vehicles. Supporting fleets required workflows that could scale to hundreds of vehicles. By doing this, they could increase the number of device and subscription sales per account.

Business problem

Many product features were not scalable to handle business user use cases

Bouncie was originally designed for everyday consumers. Thus, many of the features were not designed with business users in mind.

User Problem

Business users flagged the vehicle sharing flow
as cumbersome

Business users flagged the vehicle sharing flow as cumbersome

Users were limited to sharing a single vehicle with one user at a time, requiring the process to be repeated for each additional vehicle and user. While this process may work for everyday consumers, for business users with large vehicle fleets, this can quickly become a time-consuming task.

We have to share vehicles one by one with our team which is very cumbersome.

We have to share vehicles one by one with our team which is very cumbersome.

— Business fleet user, in-app feedback

— Business fleet user, in-app feedback

"

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Original design limitations

Bulk sharing vehicles with multiple users
wasn’t available

Bulk sharing vehicles with multiple users wasn’t available

There was no way to share multiple vehicles with multiple users in a single flow.

Solution

I designed a scalable multi-user vehicle sharing experience

Through the mobile app, a user could select multiple vehicles to share with multiple users.

Iterations snapshot

Opportunities identified through feedback

Below are sample feedback points from developers and my design team.

Final design

Bulk vehicle sharing starts at the main menu

I explored the possible entry points that a user would feel most natural in doing a bulk share. Since the action isn't limited to a specific vehicle, I put the entry point to the bulk sharing process into the hamburger menu through the "manage users" option.

The user provides emails to share with others

We needed to make a smooth path to sharing vehicle information with multiple users. When users enter the sharing flow, the first screen lets them invite multiple people in one batch.

They select the vehicles they want to share

After entering the recipients' emails, users select the vehicles they want to share. Users can quickly choose specific vehicles—or share them all with a single tap—ideal for businesses managing large fleets.

Users can choose whether to copy vehicle
settings to invitees

Users can choose whether to copy vehicle settings to invitees

Once the vehicles are selected, users can opt in or out of copying the vehicle's settings which includes items like notification preferences and feature settings.

Confirmation & user management main screen

After completing the steps, users see a confirmation screen where they can adjust their selections. Upon pressing "Add Users", they are then taken to the "Manage Users" screen where they can view added users and update individual permissions if needed.

Results

The bulk sharing feature saw immediate adoption upon launch

Within the first 24 hours, users shared over 500 vehicles, proving the value of bulk actions and validating the need for scalable sharing workflows among business fleet and power users.

(For confidentiality reasons, I have omitted the actual number of vehicles shared).

Into the Future

I plan to scale other features in the app

This project shows how a working feature can evolve to better serve both everyday drivers and power users. Next, I'm exploring other areas of the product to continue improving the overall experience.

Thank you for dropping by, let's chat soon!

paolodeleon.1996@gmail.com

LinkedIn

Thank you for dropping by, let's chat soon!

paolodeleon.1996@gmail.com

LinkedIn