Role
Product designer
Key contributions
User experience
Visual design
About the Product
Bouncie provides vehicle tracking and diagnostics all from your phone
Bouncie is a simple, plug-in device that connects to your car through an app. Once installed in the vehicle’s OBD port, Bouncie delivers location tracking, driving insights, and vehicle health updates straight to your phone. All of the vehicle information that Bouncie provides can be shared with other users.
CONTEXT
The company was expanding its focus from consumer use to business fleet use
Bouncie had already led the consumer market. To grow, they were expanding their reach to businesses managing fleets of vehicles. Supporting fleets required workflows that could scale to hundreds of vehicles. By doing this, they could increase the number of device and subscription sales per account.
Business problem
Many product features were not scalable to handle business user use cases
Bouncie was originally designed for everyday consumers. Thus, many of the features were not designed with business users in mind.
User Problem
Business users flagged the vehicle sharing flow
as cumbersome
Users were limited to sharing a single vehicle with one user at a time, requiring the process to be repeated for each additional vehicle and user. While this process may work for everyday consumers, for business users with large vehicle fleets, this can quickly become a time-consuming task.
We have to share vehicles one by one with our team which is very cumbersome.
— Business fleet user, in-app feedback
"
Original design limitations
Bulk sharing vehicles with multiple users
wasn’t available
There was no way to share multiple vehicles with multiple users in a single flow.
Solution
I designed a scalable multi-user vehicle sharing experience
Through the mobile app, a user could select multiple vehicles to share with multiple users.
Iterations snapshot
Opportunities identified through feedback
Below are sample feedback points from developers and my design team.
Final design
Bulk vehicle sharing starts at the main menu
I explored the possible entry points that a user would feel most natural in doing a bulk share. Since the action isn't limited to a specific vehicle, I put the entry point to the bulk sharing process into the hamburger menu through the "manage users" option.
Final design
The user provides emails to share with others
We needed to make a smooth path to sharing vehicle information with multiple users. When users enter the sharing flow, the first screen lets them invite multiple people in one batch.
Final design
They select the vehicles they want to share
After entering the recipients' emails, users select the vehicles they want to share. Users can quickly choose specific vehicles—or share them all with a single tap—ideal for businesses managing large fleets.
Final design
Users can choose whether to copy vehicle
settings to invitees
Once the vehicles are selected, users can opt in or out of copying the vehicle's settings which includes items like notifications preferences and feature settings.
Final design
Confirmation & user management main screen
After completing the steps, users see a confirmation screen where they can adjust their selections. Upon pressing "Add Users", they are then taken to the "Manage Users" screen where they can view added users and update individual permissions if needed.
Results
Over 500 vehicles shared in the first day of launch
Within the first 24 hours, we had users share over 500 vehicles. This proves the value of the allowing for bulk actions in our app experience.
(For confidentiality reasons, I have omitted the actual number of vehicles shared).
Into the Future
I plan to scale other features in the app
This project shows how a working feature can evolve to better serve both everyday drivers and power users. Next, I'm exploring other areas of the product to continue improving the overall experience.
